
JoWomenomics (JW) is a Jordanian non-profit organization dedicated to fostering gender equality, creating safe, equitable work environments, and promoting women’s entrepreneurship to enhance their economic participation in Jordan’s development.
Since 2014, JW has empowered over 700 Jordanian and Syrian women across six communities with employability and entrepreneurship skills, enabling them to launch or grow businesses. Through partnerships with 30 private-sector organizations, JW provides training in business planning, financial literacy, and marketing, along with mentorship and resources to overcome barriers faced by women entrepreneurs.
To challenge gender norms, JW has engaged 4,000 community members in 52 dialogue sessions, promoting women’s economic participation. JW has also championed legal reforms, successfully amending labor laws to introduce anti-harassment measures and remove restrictions on women’s working hours and sectors.
JW’s think tank, FICRI (Feminist Integrated Center for Research and Innovation), advances evidence-based approaches to address systemic gender inequality, fostering dialogue rooted in local knowledge and history.
Maintaining a visionary feminist ethos, the Feminist Integral Center for Research and Innovation (FICRI) maintains an ethos to produce an ecosystem that is conducive to innovative policy development; inclusive to gender equality and economic empowerment. FICRI seeks to achieve the following outcomes:
JoWomenomics equips women in Jordan with essential skills for the labor market through a comprehensive training program. Covering work ethics, labor laws, and vocational skills, the initiative prepares participants for private sector employment, fostering both professional and personal competencies.
JoWomenomics provides tailored career counseling to help women navigate job opportunities aligned with their skills and market demands. Sessions focus on self-assessment, skill development, and labor market insights, enhancing confidence and decision-making.
Committed to gender equality, JoWomenomics integrates feminist principles into education, promoting gender-sensitive curricula and social participation. The organization has trained girls on GBV awareness, resilience-building, and psychological support.
JoWomenomics empowers women entrepreneurs through financial literacy, business development, and leadership training. In partnership with organizations like Plan International and private sector stakeholders, the program has supported many women, evaluated business concepts, and awarded startups with need-based grants in fields such as education, green tech, and IT.
Riham Riad Al-Adwan, a 19-year old girl from Southern Shouneh is the eldest of 5 children wit aspirations of becoming a fashion designer. As a result of our"Work Ethics and Employability Skills" training program, she was able to effectively organize her time, providing financial support for her family.
JoWomenomics (JW), in collaboration with the International Development Research Centre (IDRC), hosted a high-level discussion to present groundbreaking research on women’s participation in Jordan’s green economy. Led by Dr. Mayyada Abu Jaber, the study highlights barriers such as occupational segregation, restrictive social norms, and the lack of gender-sensitive policies that limit women’s access to sustainable employment.
JoWomenomics developed a comprehensive policy paper advocating for the legal recognition and institutional support of social enterprises in Jordan, emphasizing their critical role in driving social and economic transformation. The paper highlights the need for a clear legal framework to legitimize these entities, facilitate access to funding, and integrate them into national development strategies.
In collaboration with the Jordanian National Forum for Women (JNFW) the project aims to enhance feminist research methodology and approach among 24 early-stage female researchers from 12 governorates in Jordan. It also seeks to enhance the dissemination and advocacy skills of the 12 female researchers and support them in engaging with stakeholders and decision-makers.
The International Symposium on “Transforming Education for Girls and Women in the New Era; Inclusion, Equity and Quality" was held on March 28th, 2023, in Beijing, China.
Dr. Mayyada Abu Jaber, CEO, highlighted the mandate of JoWomenomics to create a feminist economy that fosters diversity, equity, and inclusion.
JoWomenomics
#4 Baalbeck Street "Shabab Al-Ordun" Office 112 (3rd floor) Abdoun Shamali, Amman, JORDAN