Founder and CEO
Mayyada Abu Jaber is a Brookings Institution Global Scholar for Leaders in Girls Education and conducted a research to evaluate gender bias in the national Jordanian curriculum. Mayyada recommended policies and strategies to address evidence of inequality. As a result, Mayyada founded JoWomenomics as an independent non-profit organization to foster mindset change towards greater women’s economic participation. This entailed influencing labor law policies, conducting transformative behavioral change campaigns to reach more than 3000 community members, and providing job opportunities to more than 600 women marginalized communities in Jordan. Mayyada is the founder of World of Letters, a social enterprise that provides equity and justice to youth and women in the MENA region.
She was invited by President Clinton to share her expertise at the Clinton Global Initiative, 2011. Mayyada’s work was featured in the WISE summit in 2014 as one of 15 best practices in the world to tackle the Education/Employment interface. Mayyada served as an educational consultant at the office of Her Majesty Queen Rania Abdullah II. In 2017, Mayyada was recognized by the World Bank as an inspirational leader in the Middle East and North Africa. Mayyada is also recognized as one of the women leaders in the Arab World by The Gibran Chair for Value and Peace. Mayyada is part of the specialist group in the UN-Harmony for Nature Earth Jurisprudence group. Mayyada serves as a vice-chair of the Center for Environmental Ethics and Law (CEEL), a 501C non-profit based in the USA. Mayyada is currently working on a Ph.D. on Integral Development towards a Feminist Economy from the DaVinci Institute and received her Master's degree in Environmental Geology at Duke University and is fluent in Arabic, English, Pashtu and basic Urdu.
Samar Tabbalat is a certified master trainer for many international and local organizations, specialized in life skills training, and has a lot of experience in TOT at the regional level (Lebanon, Saudi Arabia, Iraq, Turkey). Samar has over 10 years of professional experience, working with underserved youth throughout the kingdom. And she developed and designed many training materials related to the programs through many NGO’s, as well as participated in editing and adopting manuals for international organizations in Jordan. Samar also has good experience in project coordination and management, monitoring, and evaluation as a senior quality control officer.